The 2016 Inverse packs a heavy punch of ultra-light freestyle performance. By using advanced DG top and Gruvlite Linear reduction technologies Elan produced the Inverse to be one of the lightest snowboards in the world without sacrificing response or durability.
The entire crew at ELAN was excited to see such a high quality video. We love the logo animation.
- Patrick Wilson, Ontario Sales Rep
Behind the Scenes
Elan recently issued a challenge to produce a product video and I jumped all over the opportunity.
Personally, I find that a lot of product videos can get overwhelming with marketing mumbo-jumbo; I decided that I would cut though that and talk about the key features without getting overly technical.
When it came time to produce the video, I decided to challenge myself and create the entire video on my own; I wrote, starred, filmed, and animated it. I even captured riding shots by holding onto my GoPro while cruising through the park. I really hope people enjoy watching this video as much as I enjoyed making it.