I have been digging Instagram these days,
I also like following brands and seeing the marketing opportunities that Instagram has brought to them. Detailed photos of their products, insight into their operations, a sneak peek of an event, or even a promotion can catch my attention as I scroll through the app. Generally, the more creative the post, the more I am drawn in and likely to engage.
And of course, I like adding my own content as well. I enjoy sharing moments with friends, preserving a memory or expressing my creativity. Over the years, I have gone from posting exclusively iPhone photos to posting everything from photos to videos to animations. I even post photos or video clips taken by my friends, granted they are usually taken of me. Some die-hard Instagrammers believe that Instagram is reserved for posting photos that you take on your mobile device, but I welcome all types of media.
Producing a full video can take days or even months, meticulously planned shots linked together with a carefully crafted story can be a lot of work. Don't get me wrong, there is nothing I like more than to produce an engaging feature, but find it increasingly fun and less time consuming to set up a rig for a quick experimental video shoot. No planning or plot needed, just 15 seconds or less of something cool. And if I do post something engaging, an instant feedback loop. Critiques from fellow-creatives and comments from friends appear quickly after posting but I try not to get too caught up all of that. I don't use a ton of hashtags or promote my posts very hard and as a result, I am pretty sure I will not become Instagram famous anytime soon. One thing I do know is that I will continue to create and post whenever I feel inspired.
Or for at least until I fall in love with the next social media platform that comes along.
Want to see more of my feed? Check out my Instagram page or follow me @craigmccallion.